Rooh and Radiance ("we," "us," or "our") is committed to protecting the privacy of our customers. This Privacy Policy outlines how we collect, use, and disclose your personal information when you visit our website [Website URL] (the "Site") and use our services to purchase luxury perfumes and attars.

1. Information We Collect

We collect several types of information from you, including:

• Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, shipping address, billing address, and payment details.

• Demographic Information: We may collect information about your preferences, interests, and demographics (e.g., age, gender).

• Usage Information: We collect information about how you use our Site, such as the pages you visit, the products you view, and the actions you take.

• Device Information: We may collect information about the device you use to access our Site, including the device type, model, and unique identifiers.

• Communication Information: We collect information when you communicate with us, such as through email, phone, or customer service channels.

• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior on our Site.

2. How We Use Your Information

We use your information for various purposes, including:

• To Provide Services: To process your orders, fulfill your purchases, and deliver your products.

• To Manage Your Account: To create and manage your account, allow you to log in, and provide customer support.

• To Personalize Your Experience: To personalize your shopping experience, recommend products you may like, and tailor our communications to you.

• To Communicate with You: To send you order confirmations, shipping updates, promotional emails, newsletters, and other information.

• To Improve Our Site: To analyze Site usage, track performance, and optimize our Site and services.

• For Marketing and Advertising: To display targeted advertisements, measure the effectiveness of our campaigns, and promote our products and services.

• For Analytics: To understand our customer base, market trends, and business performance.

• For Security and Fraud Prevention: To protect our Site and customers from fraud, unauthorized access, and other illegal activities.

• To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We may share your information with the following third parties:

• Service Providers: We share your information with third-party service providers who help us operate our business, such as payment processors, shipping carriers, marketing agencies, and IT providers.

4. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will securely delete or anonymize your information when it is no longer needed.

5. Your Rights

You have certain rights regarding your personal information, including:

• Right to Access: You have the right to access the personal information we hold about you.

• Right to Rectification: You have the right to correct any inaccurate or incomplete personal information.

• Right to Erasure: You have the right to request that we delete your personal information under certain circumstances.

• Right to Restriction of Processing: You have the right to restrict the processing of your personal information under certain circumstances.

• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.

• Right to Withdraw Consent: If we process your personal information based on your consent, you have the right to withdraw your consent at any time.

6. Cookies and Similar Technologies

We use cookies and similar technologies to collect information about your browsing behavior on our Site. Cookies are small text files that are stored on your device. They help us to:

• Enable essential Site functionality.

• Personalize your experience.

• Analyze Site usage.

• Deliver targeted advertising.

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Site.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption of data in transit and at rest.

• Secure server infrastructure.

• Access controls and authentication.

• Regular security assessments.

8. Children's Privacy

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us.

10. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us.

[roohandradiance@gmail.com]

[+91 8369793354]